At F2H, we bring white-glove advisory to secondaries, capital raising, and M&A under $150m – delivering the sophistication of top-tier investment banking to small GPs, LPs, and companies. If you’re thinking of exploring liquidity or growth transactions, contact us today to start the conversation.
Private markets have evolved far beyond the traditional “fundraising and exit” model. LP secondaries, GP-led continuation funds, direct secondaries, capital raises, and M&A now exist as interlinked components of a single strategic ecosystem.
For GPs, LPs, and company management teams, the complexity of these overlapping transaction types demands an advisor who can see across the entire capital structure—not just one silo. The best outcomes today don’t arise from isolated processes; they emerge from integrated advisory that bridges liquidity, growth, and strategic positioning.
A cross-functional advisor with expertise across all private market transaction types provides not just execution capability but true strategic orchestration—helping clients align capital decisions with long-term value creation.
The traditional model of specialized advisors—one for secondaries, another for M&A, a separate one for fundraising—no longer fits the pace or sophistication of today’s middle market.
An advisor focused only on one vertical, such as LP secondaries, may overlook options for a structured GP-led or strategic liquidity partnership that could deliver higher value. Similarly, an M&A banker may miss the opportunity to introduce growth capital or secondary liquidity that enhances deal certainty.
In a market where transaction types are increasingly blending, narrow expertise translates to missed value.
Running parallel but disconnected processes—one advisor for secondaries, another for capital raising—creates inefficiency, misaligned messaging, and valuation confusion. Each advisor speaks a different language to the market, and investors quickly sense disorganization.
A unified advisor mitigates these risks by managing all processes under a coherent narrative and execution strategy.
A cross-functional advisor provides more than technical execution. They act as the strategic nucleus for every capital-related decision across the fund or portfolio company lifecycle.
Each transaction type influences the others:
An advisor experienced across all of these structures can help clients optimize sequencing, minimize dilution, and maximize enterprise value—because they understand the interplay of liquidity, valuation, and timing.
Private market investors—whether secondary funds, family offices, or strategic buyers—operate across asset classes. A cross-functional advisor maintains a single, continuous dialogue with these investors on behalf of the client.
This ensures message consistency, market intelligence sharing, and the ability to position opportunities holistically: not just as one-off deals but as evolving relationships.
With multiple processes often running concurrently, a unified advisory approach eliminates redundant workstreams. One set of diligence materials, one consistent data room, one coordinated investor communication strategy—all managed by a single team.
This integration enhances speed to close, reduces friction, and provides clients full control over their strategic capital roadmap.
A cross-functional advisor’s value lies in depth as much as breadth. F2H’s integrated advisory platform is built around mastery of every major private market transaction type.
For limited partners, we advise on the sale of fund interests, optimizing timing, pricing, and buyer selection. Our process includes:
We help LPs navigate liquidity objectives without sacrificing long-term value or fund relationships.
When GPs seek to hold assets longer or realign capital, the design of the transaction is critical. We structure continuation vehicles, tender offers, and fund restructurings that align incentives across GPs, existing LPs, and new entrants.
The result: GPs maintain exposure to high-performing assets while offering liquidity to legacy investors in a transparent, fair process.
For company-level shareholders—founders, early employees, or investors—direct secondaries provide liquidity without requiring a sale of the company. We structure and execute tender programs, block sales, and structured liquidity solutions that preserve governance control and valuation integrity.
These programs are essential for scaling companies where early investors or employees need liquidity but the company is not ready for an exit.
As capital markets advisors, we raise institutional and strategic capital to fund growth, acquisitions, or recapitalizations. Because we also advise on secondaries, we bring a nuanced understanding of how investor motivations and market dynamics intersect.
We help clients attract investors who add more than capital—strategic alignment, operational value, and long-term partnership.
When the right outcome is a sale or merger, our M&A advisory leverages the same integrated understanding of valuation and liquidity. We position companies for strategic buyers while managing secondary or recapitalization opportunities in parallel, providing optionality at every stage.
This cross-functional lens ensures clients are not forced into a sale prematurely and that they maximize value when they do exit.
With multiple transaction options on the table, investors and buyers want clarity. A cross-functional advisor crafts a single, coherent narrative—whether for an LP portfolio sale or a company recapitalization—framing each decision in the context of long-term strategic objectives.
This narrative control strengthens negotiating power and reduces valuation noise.
Advisors active across secondaries, fundraising, and M&A have a 360-degree view of pricing trends, investor sentiment, and competitive positioning. This intelligence enables more accurate valuations and better timing for each process.
Our team’s daily exposure to different deal types ensures that clients benefit from real-time insights that single-focus advisors simply can’t access.
An integrated team coordinates legal, financial, and operational workflows across all transactions, reducing friction and ensuring that every deal aligns with governance protocols and stakeholder expectations.
The outcome is smoother closings, cleaner documentation, and greater transparency to boards and investors.
At F2H, our philosophy is simple: the best outcomes in private markets come from integration. Our team’s experience spans investment banking, private equity, and secondary markets, allowing us to design creative, cross-functional solutions that traditional advisors overlook.
Whether it’s a GP-led continuation fund, an LP portfolio sale, a direct secondary, or a growth equity raise, F2H acts as the central architect—coordinating execution while aligning capital with strategy.
Private markets have entered an era of convergence. The boundaries between secondaries, fundraising, and M&A are dissolving, replaced by a continuum of capital solutions.
In this environment, success depends on working with an advisor who doesn’t just execute transactions but understands how each move impacts the next. A cross-functional advisor like F2H Capital provides that integration—combining market intelligence, strategic alignment, and flawless execution across every transaction type.
For GPs, LPs, and private companies navigating complex liquidity and growth decisions, the value of that integration cannot be overstated. It’s the difference between completing a deal and achieving a strategy.
At F2H, we bring white-glove advisory to secondaries, capital raising, and M&A under $150m – delivering the sophistication of top-tier investment banking to small GPs, LPs, and companies. If you’re thinking of exploring liquidity or growth transactions, contact us today to start the conversation.
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